How to Maximise your Beer Festival Promotion
Food & Beverage // By Rosemary McKee - 16th October 2019
Beer is back in a big way. Breweries are tapping into all sorts of trends to set themselves apart from the competition, from creating popular lines of no or low-alcohol content beer to re-introducing creatively designed “tinnies”. For beer makers, one of the most effective (and arguably one of the most enjoyable) strategies to promote your product is to participate in one of the many upcoming...
Read full postFour Clever Ways to Display Beer Pin Badges
Food & Beverage // By Rosemary McKee - 1st May 2019
At Rocket Badge, we’ve worked with many great breweries to create customised merchandise, like beer badges. Bespoke beer merchandise is an effective way to raise the visibility of your brewery and your products, and now is the time to do so. The number of breweries in the UK tipped above 2,000 last year, a 64 percent increase over the past five years! But how you display your brewery...
Read full postHow to Build a Beer Community with Badges
Food & Beverage // By Rosemary McKee - 27th February 2019
Here’s a thirst-quenching statistic for you: Brits consumed over 7.75 billion pints of beer in 2017, according to the Annual Barrelage Survey from the British Beer & Pub association. That’s enough to fill 1,762 Olympic swimming pools! Before you dive into that pool, one thing to focus on is creating a fanbase around your brewery to help your special brews stand apart from the rest....
Read full post3 #Pinspirational Beer Merchandise Ideas
Food & Beverage // By Rosemary McKee - 12th December 2018
Do you own or work for a brewery? If so, you’re in good company! The Guardian reports that the number of breweries last year exceeded 2,000 for the first time since the 1930s. These breweries are finding clever new ways to reach their customers, including with tap rooms. More than a third of small breweries have opened tap rooms to provide a fun and friendly space for people to sample their...
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