5 Steps to Prepare for your Next Marketing Event
// By Rowena Mutuc - 12th June 2019
Managing a marketing event of any size can be a stressful undertaking. In fact, according to one report from CareerCast, event planning is ranked as the fifth-most stressful job, joining the likes of firefighters, pilots and taxi cab drivers. Fortunately, for people who work in marketing and event management, there's a few easy steps you can follow to quell your stress and ensure a successful...
Read full post3 Perfect Badges for Last Minute Campaigns
All // By Rowena Mutuc - 8th April 2019
While it’s always best to plan ahead for a campaign, we all sometimes leave things to the last minute. Or, often, we identify a previously unplanned opportunity to launch a campaign or host an event and have limited time to pull it off. We get it! And you’re not alone. We’ve worked with many clients to pull off some fabulous last-moment merchandise that resulted in successful campaigns of...
Read full post5 Eco-Friendly Badges for your Next Green Promotion
All // By Rowena Mutuc - 28th March 2019
More and more people are concerned about their impact on the planet. A Nielsen survey suggests that 81 percent of consumers around the globe say it’s “extremely or very important” for companies to have programs that aim to improve the environment. Further, 38 percent of consumers said they would pay above-average prices for items that are made with sustainable materials. So, it’s only...
Read full postHow to Plan a Successful Giveaway Campaign
All // By Rowena Mutuc - 14th February 2019
We’ve said it before but it bears repeating: People love freebies! Free items, or giveaways, are an incredibly powerful tool to build brand awareness, engage with fans and create a memorable brand experience. Giveaway contests are also very flexible by nature, which allows your business to set a budget and spend as little or as much as you want, when you want. However, making the most of...
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