Events are a big business in the UK! According to Eventbrite, more than 1.3 million business events are held annually across the UK, which sustains more than 570,000 full-time equivalent jobs. With that said, you’ve most likely either organised or attended a business event in the past 12 months, no matter your line of business.

If you’re planning to attend a trade show, exhibition or other business event this year, it’s crucial that you find a way to make your business stand out, while also maximising your exposure and opportunities. While there’s several strategies you can employ to help you make the most of your events, one may surprise you: custom badges!

Badges can enhance an event because they get noticed – people wear them on their lapels, laptop bags and conference bags, both at the conference and after it ends. In other words, badges are a great way to build brand visibility!

In this post, we share three creative ways to put badges to work for you at your next event.

Plan a Giveaway Campaign

It’s no secret that people love freebies! Think back to the last event you attended – did you look forward to browsing the expo floor and booths in search of interesting swag? Maybe you even picked up some cool pens, magnets, sweets or other branded merchandise?

Adding a giveaway to your booth is a great way to drive traffic and strike up conversations with potential prospects. Custom badges are an ideal giveaway choice because they’re not only low-cost, but they have perceived value. And people love them! Browse any expo floor, and you’ll see people donning badges on their coats, backpacks and hats.

Button badges tend to be a popular choice for giveaway campaigns, due to their low cost, high visibility and speedy production.

Start Conversations

The first step at any event is to say hello! A striking name badge makes it easy for your booth attendees to form an instant connection with your staff. It also does double duty during those invaluable networking opportunities when employees step away from the booth. After all, making introductions is hard work, so make it easier for everyone involved with a clear and creative name badge!

At Rocket Badge, we can help you come up with an eye-catching name badge design that’s bound to be a conversation starter. Make use of special colours, shapes, materials and finishes for a truly memorable introduction.

Host a Raffle or Sell your Badges

What better way to enhance your next business event than by using it to earn a little extra revenue? Whether you organise the event or rent a booth, you can offer attendees custom-designed badges that they’ll want to purchase and take home with them. Consider selling the badges at your booth or raffle them off to the highest bidder.

An important tip is here is to consider adding a special touch to your badges if you plan to sell them. Custom badges can be adorned with jewels or semi-precious stones for a touch of luxury, or finished with premium materials, such as gold or sterling silver for enhanced elegance.

A premium quality badge offers event-goers a lower price point item, compared to customised clothing or bags, making them a perfect alternative to sell at your next event, as it gives budget-conscious people more options to choose from.

From giveaways to name badges, there are plenty of ways you can use badges to enhance your next business event. At Rocket Badge, we can help you come up with the perfect design for your custom badge – free of charge! So, get in touch to see how we can help you get the most out of your next event!